Copywriter:Merve Selamet
1 Kasım 2009 Pazar
26 Ağustos 2009 Çarşamba
Portfolio:Kita was on the stage!
We brought Kotex Young's virtual 3D character "Kita" live on the stage with Keremcem in this this amazing live hologram performance! Kita came on the stage and performed live with Keremcem in 5,000 people BGM in front of a massive audience. It was amazing. I'm really proud of creating this 3D-holographic show.
24 Ağustos 2009 Pazartesi
Portfolio:Kotex Young - Brand Web Site
The web site is the informative brand site about product and its features, while highlighting major Kita projects we’ve done so far for Kotex Young. On the top right corner one might find “first start kit” booklet specially prepared to educate teenage girls about their period and major product benefits. On the bottom centre are Products, Kita and Social Responsibility Campaign with Keremcem (Keremcem visit girls at their school and girls are able to vote/promote for their own school via this web site.)
Provide brand information and connect our previous viral efforts about making Kita famous to Kotex Young brand. In the beginning we aired Kita without Kotex brand, just like a virtual 3D girl who wants to be famous; but later we connected her to the brand. So this site also includes our major projects. And a social responsibility project where the pop-star Keremcem visits schools with doctors to educate them about the period in an entertaining way.
Unlike our previous viral efforts where we event didn’t mentioned the brand name at all; this time we brought the Kotex Young product in front and made an informative web site around the product and its features. We also spiced up the site with Kita projects and an online voting for Keremcem’s visit to schools. This site plays an important role in our communication while connecting Kita to Kotex Young.
.jpg)
Provide brand information and connect our previous viral efforts about making Kita famous to Kotex Young brand. In the beginning we aired Kita without Kotex brand, just like a virtual 3D girl who wants to be famous; but later we connected her to the brand. So this site also includes our major projects. And a social responsibility project where the pop-star Keremcem visits schools with doctors to educate them about the period in an entertaining way.
Unlike our previous viral efforts where we event didn’t mentioned the brand name at all; this time we brought the Kotex Young product in front and made an informative web site around the product and its features. We also spiced up the site with Kita projects and an online voting for Keremcem’s visit to schools. This site plays an important role in our communication while connecting Kita to Kotex Young.
Portfolio:Kotex Young Campaign
Our lovely Kita is alive!
We proudly introduced you Kita, the virtual character that’s been very popular among teenage girls in the recent weeks and the large scale interactive project that we’ve built it around. We used various online platforms such as MSN Messenger,MySpace, Facebook, Flickr, Hi5 and Yonja to bring her character to life; her blog Kitanindunyasi.com has been visited by 500.000 visitors... We also recommend you to check her duet song with Turkish pop-star Keremcem that hit the music charts her video clip which is being aired on all national music channels. We gave Kita’s duet CD as a gift with teen magazines.
In September, we started with initiating an online presence for her on major social networks such as Facebook, MSN, Blogger, Flickr, Yonja, Hi5, etc. and we still support her on these platforms. So far, her blog was visited by 500,000 visitors with more than 1.500,000 page views. On Facebook, her friend list hit the ceiling with more than 5000 girls - which is the maximum limit! Actually she has 10,000 friends on her facebook account. Besides Kita has fan pages on Facebook which has on 5.000 fans.
Since September, we've been working on a multitude of projects to help her become famous. These include mostly viral efforts, content creation and management, online ad campaigns, PR 2.0 on the web and some other offline activities such as, print designs for youth magazines and some other efforts...
The major milestone for Kita in her star career was the music video, where she performed together with the Turkish pop star Keremcem. You can see her music video on the music channels...
Kita's World
KitaninDunyasi.com is started as a personal blog of lovely Kita, and became a portal for youth in less than five months. Initially we helped her creating her beautiful personal page, but now as it turned to something "big", we also help her to maintain it properly.
KitaninDunyasi.com features a wide range of content appealing to girls. All cutting edge and trendy stuff is on her web site and latest news,books, love, music, celebrities or school are favorite subjects which she loves to write on and also which are followed by a large audience.
So far, KitaninDunyasi.com was visited about 500,000 girls with about 1.500.000 page views. Besides her presence on social networks, blog is the main place where she interacts with her friends and fans.
.jpg)
Kita and Keremcem's Duet Hit Music Charts
Kita becomes a "star" with her music video...
Kita’s music video with Keremcem is the first Turkish music video where a real and virtual star come together and sing.
We did many researches to find the right celebrity. After all, we decided to work with Keremcem. Because of his music, his sympathy on parents. Turkish youth girl loves music and they want to be a star. Strongly be a pop-star. So our lovely Kita’s came youth’s dream true.
Briefly, the music video tells you about how Kita met Keremcem. Kita, is a brave girl who follows her dreams. So, when she recognizes Keremcem in a park, after a short moment of hesitation she decides to follow him. She run after her dream on streets of Beyoglu, and finally manages to get into the concert hall via the backdoor. While looking at Keremcem from top of the stage; she loses her balance and falls down off the catwalk to the stage... Kita's first song "Hayallerin Pesinde" - a duet with Turkish pop star Keremcem - is about to become a real hit. Reflecting Kita's energy and dynamism, the song looks like to be soundtrack of this winter. Recently, the song is very popular among national radio stations and the music video appears on all major music channels.
Recently, Kita's duet with Keremcem hit PowerTurk's top 40 (Turkish CHR music radio) and became #1.
Kita's Song
Kita gives her place to her friends and invites them to the karaoke advergame KitaninSarkisi.com, where every girl will get a chance to sing with Turkish pop-star Keremcem. What's more, girls will be able to share her performance as a music video with her friends. Now Kita’s song Hayallerin Peşinde is also girls’ song, too.
Kita's New Year Surprise
Kita has 4000 friends on her MSN messenger and mail list. In the beginning of 2009 we want to make a suprise to girls from Kita. We are inspired from the flip book concept. We animated Kita at lower frame rate and put each frame as separate page in the PDF- which we sent out as e-mail. Press “Page Down” button (or alternatively scroll down) to see and to control the flip book animation. In the bubbles, Kita celebrates the new year ad wishes the best to her friends…
Kita Is On TV
Our lovely Kita expands her fame all over the Internet. And we keep supporting her in various digital media, including TV.
Kita Is On Mobile
All after these success, we create a mobile tool for girls to download Kita’s song Hayallerin Peşinde. We prepared easy using wap access. Moreover, the song can be downloaded into mobile phone and used as ringtone by using this wap basics.
This Is Magic
Augmented Reality involves mixing real world video with computer graphics in a real-time and intractable manner. As this definition perfectly fits to our previous efforts in the music video (combining real footage with 3D animation); we decided to implement AR for our Kita on a different medium: Print & Web. In addition to opening new horizons in mixed media and removing barriers between print and web.
Copy says “ It’s magic.” Actually this is Kita’s magic. We grab youth’s attention and make them have fun, while interacting with Kita. They can turn and play with Kita. We bring Kita to their room. In this step, Kita and girls are so closed to each other.
Kita Presents Kotex Young
After all of these success we create Kotex Young web site. The web site is the informative brand site about product and its features, while highlighting major Kita projects we’ve done so far for Kotex Young. On the top right corner one might find “first start kit” booklet specially prepared to educate teenage girls about their period and major product benefits. On the bottom centre are Products, Kita and Social Responsibility Campaign with Keremcem (Keremcem visit girls at their school and girls are able to vote/promote for their own school via this web site)
Provide brand information and connect our previous viral efforts about making Kita famous to Kotex Young brand. In the beginning we aired Kita without Kotex brand, just like a virtual 3D girl who wants to be famous; but later we connected her to the brand. So this site also includes our major projects. And a social responsibility project where the pop-star Keremcem visits schools with doctors to educate them about the period in an entertaining way.
Unlike our previous viral efforts where we event didn’t mentioned the brand name at all; this time we brought the Kotex Young product in front and made an informative web site around the product and its features. We also spiced up the site with Kita projects and an online voting for Keremcem’s visit to schools. This site plays an important role in our communication while connecting Kita to Kotex Young.
Copywriter: Merve SELAMET
We proudly introduced you Kita, the virtual character that’s been very popular among teenage girls in the recent weeks and the large scale interactive project that we’ve built it around. We used various online platforms such as MSN Messenger,MySpace, Facebook, Flickr, Hi5 and Yonja to bring her character to life; her blog Kitanindunyasi.com has been visited by 500.000 visitors... We also recommend you to check her duet song with Turkish pop-star Keremcem that hit the music charts her video clip which is being aired on all national music channels. We gave Kita’s duet CD as a gift with teen magazines.
In September, we started with initiating an online presence for her on major social networks such as Facebook, MSN, Blogger, Flickr, Yonja, Hi5, etc. and we still support her on these platforms. So far, her blog was visited by 500,000 visitors with more than 1.500,000 page views. On Facebook, her friend list hit the ceiling with more than 5000 girls - which is the maximum limit! Actually she has 10,000 friends on her facebook account. Besides Kita has fan pages on Facebook which has on 5.000 fans.
Since September, we've been working on a multitude of projects to help her become famous. These include mostly viral efforts, content creation and management, online ad campaigns, PR 2.0 on the web and some other offline activities such as, print designs for youth magazines and some other efforts...
The major milestone for Kita in her star career was the music video, where she performed together with the Turkish pop star Keremcem. You can see her music video on the music channels...
Kita's World
KitaninDunyasi.com is started as a personal blog of lovely Kita, and became a portal for youth in less than five months. Initially we helped her creating her beautiful personal page, but now as it turned to something "big", we also help her to maintain it properly.
KitaninDunyasi.com features a wide range of content appealing to girls. All cutting edge and trendy stuff is on her web site and latest news,books, love, music, celebrities or school are favorite subjects which she loves to write on and also which are followed by a large audience.
So far, KitaninDunyasi.com was visited about 500,000 girls with about 1.500.000 page views. Besides her presence on social networks, blog is the main place where she interacts with her friends and fans.
.jpg)
Kita and Keremcem's Duet Hit Music Charts
Kita becomes a "star" with her music video...
Kita’s music video with Keremcem is the first Turkish music video where a real and virtual star come together and sing.
We did many researches to find the right celebrity. After all, we decided to work with Keremcem. Because of his music, his sympathy on parents. Turkish youth girl loves music and they want to be a star. Strongly be a pop-star. So our lovely Kita’s came youth’s dream true.
Briefly, the music video tells you about how Kita met Keremcem. Kita, is a brave girl who follows her dreams. So, when she recognizes Keremcem in a park, after a short moment of hesitation she decides to follow him. She run after her dream on streets of Beyoglu, and finally manages to get into the concert hall via the backdoor. While looking at Keremcem from top of the stage; she loses her balance and falls down off the catwalk to the stage... Kita's first song "Hayallerin Pesinde" - a duet with Turkish pop star Keremcem - is about to become a real hit. Reflecting Kita's energy and dynamism, the song looks like to be soundtrack of this winter. Recently, the song is very popular among national radio stations and the music video appears on all major music channels.
Recently, Kita's duet with Keremcem hit PowerTurk's top 40 (Turkish CHR music radio) and became #1.
Kita's Song
Kita gives her place to her friends and invites them to the karaoke advergame KitaninSarkisi.com, where every girl will get a chance to sing with Turkish pop-star Keremcem. What's more, girls will be able to share her performance as a music video with her friends. Now Kita’s song Hayallerin Peşinde is also girls’ song, too.
Kita's New Year Surprise
Kita has 4000 friends on her MSN messenger and mail list. In the beginning of 2009 we want to make a suprise to girls from Kita. We are inspired from the flip book concept. We animated Kita at lower frame rate and put each frame as separate page in the PDF- which we sent out as e-mail. Press “Page Down” button (or alternatively scroll down) to see and to control the flip book animation. In the bubbles, Kita celebrates the new year ad wishes the best to her friends…
Kita Is On TV
Our lovely Kita expands her fame all over the Internet. And we keep supporting her in various digital media, including TV.
Kita Is On Mobile
All after these success, we create a mobile tool for girls to download Kita’s song Hayallerin Peşinde. We prepared easy using wap access. Moreover, the song can be downloaded into mobile phone and used as ringtone by using this wap basics.
This Is Magic
Augmented Reality involves mixing real world video with computer graphics in a real-time and intractable manner. As this definition perfectly fits to our previous efforts in the music video (combining real footage with 3D animation); we decided to implement AR for our Kita on a different medium: Print & Web. In addition to opening new horizons in mixed media and removing barriers between print and web.
Copy says “ It’s magic.” Actually this is Kita’s magic. We grab youth’s attention and make them have fun, while interacting with Kita. They can turn and play with Kita. We bring Kita to their room. In this step, Kita and girls are so closed to each other.
Kita Presents Kotex Young
After all of these success we create Kotex Young web site. The web site is the informative brand site about product and its features, while highlighting major Kita projects we’ve done so far for Kotex Young. On the top right corner one might find “first start kit” booklet specially prepared to educate teenage girls about their period and major product benefits. On the bottom centre are Products, Kita and Social Responsibility Campaign with Keremcem (Keremcem visit girls at their school and girls are able to vote/promote for their own school via this web site)
Provide brand information and connect our previous viral efforts about making Kita famous to Kotex Young brand. In the beginning we aired Kita without Kotex brand, just like a virtual 3D girl who wants to be famous; but later we connected her to the brand. So this site also includes our major projects. And a social responsibility project where the pop-star Keremcem visits schools with doctors to educate them about the period in an entertaining way.
Unlike our previous viral efforts where we event didn’t mentioned the brand name at all; this time we brought the Kotex Young product in front and made an informative web site around the product and its features. We also spiced up the site with Kita projects and an online voting for Keremcem’s visit to schools. This site plays an important role in our communication while connecting Kita to Kotex Young.
Copywriter: Merve SELAMET
Portfolio:2FRESH-Message from Claus
"Message from Claus" online application we created to celebrate 2009 becomes another success story. In a very short period of time it became very popular and already hundreds of fresh year messages are sent over it. Message from Claus is also available as Facebook application. So, you can use it from your Facebook account and share the fun with your fiends too.
Copywriter: Merve SELAMET
Portfolio:Kotex Young - Kita Augmented Reality
Augmented Reality – by definition – involves mixing real world video with computer graphics in a real-time and intractable manner. As this definition perfectly fits to our previous efforts in the music video (combining real footage with 3D animation); we decided to implement AR for our Kita on a different medium: Print & Web. In addition to opening new horizons in mixed media and removing barriers between print and web; this is the first commercial Augmented Reality project done completely in Flash (without any extra plug-in) as far as we know.
Our translation is very simple and elegant. Either use the print ad or alternatively print a copy of the page with the visual code (black square in the middle of the page). Copy says “it’s magic!!” and illustrates how to place the page in front of the webcam and highlights best conditions for better performance (such as lower light in the room, fixing the paper – possibly on the table to avoid vibrations, etc.) which you might need while judging it. You might also play with it, turn it, etc. the way you like
How it works?
1) Print the ad in the first place from http://www.kotexyoung.com/sihir/print.pdf. It is in 300 dpi printable PDF format.
2) Enter to the web page http://www.kotexyoung.com/sihir/and open your webcam.
3) Show the print ad to your webcam, while keeping the square in the middle visible in the video and see Kita dancing on it! You might play and interact with it... As you move the paper, Kita stays always on ;)
Kotex Young - Kita New Year E-Mail
It's very hard to send an animation in an e-mail. So, we simply decided to use a digital version of the analogue flip book concept in digital. For that we created an e-mail animated with scrolling and a PDF animated with page-down. Our target audience is 12-15 years old teenage girls. So this email had to be easy using, funny and friendly.
For that we created very easy using translation. Press “Page Down” button (or alternatively scroll down) to see and to control the flip book animation. And in the bubbles, Kita celebrates the new year ad wishes the best to her friends…
Creative Director: Can Burak BİZER
Copywriter: Merve SELAMET
Art Director: Can Burak BİZER
Portfolio:KOTEX YOUNG/ Kita Mobile
Girls send SMS to Kita's number and download song, ring tone and other goodies. During all the campaign, "Kita'nın Dünyası" girl portal was on mobile too; just to let teenage girls catch the latest from wherever they are.
.jpg)
We also supported mobile on online, TV and print to create cross media connection through out the whole campaign. Above, you see a TV band ad for mobile.
Portfolio:KOTEX YOUNG/ Kita Banners
We prepared a large scale campaign for Kita. In this scale we made multifarious banner campaign. We want to underline a technical issue! All of Kita banners are max. 25KB. sized. Most of them issued at MSN. Our video banners are streamed out. In this sense we want to underline, we didn't need any special contract cause of we prepared them as per actual rules.
Kita's Karaoke
What do you expect to see for yourself next Keremcem?
Open your webcam... Allow on Flash settings...
(If you do not have the camera next to your chances of Keremcem listen.)
See a marvelous taste of doing a duet with Keremcem!
Do your taste palate was left? Then you wait in our site ...
Format: 300x250 px
Link: http://www.kitaninsarkisi.com/banner/karaoke/
Keremcem feat. Kita
Not only Kita & Keremcem do a duet, banners also do a duet.
Despite the distance between each other, say all those together, they say.
All you need to do, to come banners over with mouse...
Format: 160x600 px 2 Traditions Talking Banner
Link: http://www.kitaninsarkisi.com/banner/duet/
Hi from Kita
A marvelous time to stay with Kita.
Kita is on your monitor (or almost) and you are 1 to 1 scale.
You're talking to, a genuine dialogue is established.
If you click that would go to the virtual world of the princess ...
Format: 100%x100% takeover + 300x250 px static
Link: http://www.kitaninsarkisi.com/banner/selam/
Kita vs. Bodyguard
Kita chasing the dream ... But what is that?
Is a burly bodyguard against Kita's steep.
Necessarily take Bodyguard for Kita reaches Keremcem.
But how?
Format: 300x250 px expandible (500x350px)
Link: http://www.kitaninsarkisi.com/banner/bodyguard/
Cheers To Kita
Cheers increases, Kita takes microphone up and starts to sing.
The duet Kita with Turkish Pop-Star Keremcem.
Link: http://www.kitaninsarkisi.com/banner/alkislar/
Format: 300x250 px Static
Kita Dance
Self-rhythm to the music fits Kita leaves.
How do you decide to dance??
You like to dance ....
Format: 300x250 Static
Link: http://www.kitaninsarkisi.com/banner/dancer/
Explore Kita's World(SET)
Is it specific to the young girl Kita special, beautiful world Is that a good offer.
Open the doors to her own world is a friend ...
So, what did you expect them to this world?
"Shopping is the most trendy", "class-specific tactics," "love the formula," and more ...
You can find more, If you click Explore Kita's world!
Format: Various (set)
Links:
http://www.kitaninsarkisi.com/banner/dunyamikesfet/kita_180x150.html
http://www.kitaninsarkisi.com/banner/dunyamikesfet/kita_200x600.html
http://www.kitaninsarkisi.com/banner/dunyamikesfet/kita_236x60.html
http://www.kitaninsarkisi.com/banner/dunyamikesfet/kita_300x250.html
http://www.kitaninsarkisi.com/banner/dunyamikesfet/kita_728x90.html
http://www.kitaninsarkisi.com/banner/dunyamikesfet/kita_770x90.html
Kita, Who's That Girl(SET)
We've asked girls "Who is this girl?",
They were very curious, very, very much clicks ...
Thus, our campaign has reached in a short time hundred thousands.
Format: Various (set)
Linkler:
http://www.kitaninsarkisi.com/banner/kimbukiz/kita_180x150.html
http://www.kitaninsarkisi.com/banner/kimbukiz/kita_236x60.html
http://www.kitaninsarkisi.com/banner/kimbukiz/kita_300x250.html
http://www.kitaninsarkisi.com/banner/kimbukiz/kita_728x90.html
http://www.kitaninsarkisi.com/banner/kimbukiz/kita_770x90.html
Kita's Karaoke
What do you expect to see for yourself next Keremcem?
Open your webcam... Allow on Flash settings...
(If you do not have the camera next to your chances of Keremcem listen.)
See a marvelous taste of doing a duet with Keremcem!
Do your taste palate was left? Then you wait in our site ...
Format: 300x250 px
Link: http://www.kitaninsarkisi.com/banner/karaoke/
Keremcem feat. Kita
Not only Kita & Keremcem do a duet, banners also do a duet.
Despite the distance between each other, say all those together, they say.
All you need to do, to come banners over with mouse...
Format: 160x600 px 2 Traditions Talking Banner
Link: http://www.kitaninsarkisi.com/banner/duet/
Hi from Kita
A marvelous time to stay with Kita.
Kita is on your monitor (or almost) and you are 1 to 1 scale.
You're talking to, a genuine dialogue is established.
If you click that would go to the virtual world of the princess ...
Format: 100%x100% takeover + 300x250 px static
Link: http://www.kitaninsarkisi.com/banner/selam/
Kita vs. Bodyguard
Kita chasing the dream ... But what is that?
Is a burly bodyguard against Kita's steep.
Necessarily take Bodyguard for Kita reaches Keremcem.
But how?
Format: 300x250 px expandible (500x350px)
Link: http://www.kitaninsarkisi.com/banner/bodyguard/
Cheers To Kita
Cheers increases, Kita takes microphone up and starts to sing.
The duet Kita with Turkish Pop-Star Keremcem.
Link: http://www.kitaninsarkisi.com/banner/alkislar/
Format: 300x250 px Static
Kita Dance
Self-rhythm to the music fits Kita leaves.
How do you decide to dance??
You like to dance ....
Format: 300x250 Static
Link: http://www.kitaninsarkisi.com/banner/dancer/
Explore Kita's World(SET)
Is it specific to the young girl Kita special, beautiful world Is that a good offer.
Open the doors to her own world is a friend ...
So, what did you expect them to this world?
"Shopping is the most trendy", "class-specific tactics," "love the formula," and more ...
You can find more, If you click Explore Kita's world!
Format: Various (set)
Links:
http://www.kitaninsarkisi.com/banner/dunyamikesfet/kita_180x150.html
http://www.kitaninsarkisi.com/banner/dunyamikesfet/kita_200x600.html
http://www.kitaninsarkisi.com/banner/dunyamikesfet/kita_236x60.html
http://www.kitaninsarkisi.com/banner/dunyamikesfet/kita_300x250.html
http://www.kitaninsarkisi.com/banner/dunyamikesfet/kita_728x90.html
http://www.kitaninsarkisi.com/banner/dunyamikesfet/kita_770x90.html
Kita, Who's That Girl(SET)
We've asked girls "Who is this girl?",
They were very curious, very, very much clicks ...
Thus, our campaign has reached in a short time hundred thousands.
Format: Various (set)
Linkler:
http://www.kitaninsarkisi.com/banner/kimbukiz/kita_180x150.html
http://www.kitaninsarkisi.com/banner/kimbukiz/kita_236x60.html
http://www.kitaninsarkisi.com/banner/kimbukiz/kita_300x250.html
http://www.kitaninsarkisi.com/banner/kimbukiz/kita_728x90.html
http://www.kitaninsarkisi.com/banner/kimbukiz/kita_770x90.html
Portfolio:Kotex Young Online Karaoke Advergame
In the first place we made a virtual character named Kita famous to promote the new line of Kotex: Kotex Young.
After the success of her song, Kita gives her place to her friends and invites them to the karaoke advergame KitaninSarkisi.com, where every girl will get a chance to sing online and make a karaoke duet with Turkish pop-star Keremcem. For that we re-created the stage environment of music video and webcam technology. What's more, girls will be able to share her performance as a music video with her friends. We had fantastic response from the target audience!!
KOTEX YOUNG "Face2Face with Kita" banner
KOTEX YOUNG/Kita "Give Me The Microphone" Banner
KOTEX YOUNG/ Karaoke Banner
KOTEX YOUNG/ Kita Dance Banner
KOTEX YOUNG/Kita Find The Answer Banner
KOTEX YOUNG/ Clap Your Hands Banner
Creative Director: Can Burak BİZER
Copywriter: Merve SELAMET
Art Director: Can Burak BİZER
KOTEX YOUNG/Kita "Give Me The Microphone" Banner
KOTEX YOUNG/ Karaoke Banner
KOTEX YOUNG/ Kita Dance Banner
KOTEX YOUNG/Kita Find The Answer Banner
KOTEX YOUNG/ Clap Your Hands Banner
Creative Director: Can Burak BİZER
Copywriter: Merve SELAMET
Art Director: Can Burak BİZER
Portfolio:Molped "Pijama" TVC
Creative Group: Cumhur GÜÇER,Uğur BELER,Emel KORKMAZ,Deniz Erdinçler ARISOY,Sezgin RIZAOĞLU,Merve SELAMET
Kaydol:
Yorumlar (Atom)