Portfolio:Kotex Young - Brand Web Site

The web site is the informative brand site about product and its features, while highlighting major Kita projects we’ve done so far for Kotex Young. On the top right corner one might find “first start kit” booklet specially prepared to educate teenage girls about their period and major product benefits. On the bottom centre are Products, Kita and Social Responsibility Campaign with Keremcem (Keremcem visit girls at their school and girls are able to vote/promote for their own school via this web site.)

Provide brand information and connect our previous viral efforts about making Kita famous to Kotex Young brand. In the beginning we aired Kita without Kotex brand, just like a virtual 3D girl who wants to be famous; but later we connected her to the brand. So this site also includes our major projects. And a social responsibility project where the pop-star Keremcem visits schools with doctors to educate them about the period in an entertaining way.

Unlike our previous viral efforts where we event didn’t mentioned the brand name at all; this time we brought the Kotex Young product in front and made an informative web site around the product and its features. We also spiced up the site with Kita projects and an online voting for Keremcem’s visit to schools. This site plays an important role in our communication while connecting Kita to Kotex Young.