It's very hard to send an animation in an e-mail. So, we simply decided to use a digital version of the analogue flip book concept in digital. For that we created an e-mail animated with scrolling and a PDF animated with page-down. Our target audience is 12-15 years old teenage girls. So this email had to be easy using, funny and friendly.
For that we created very easy using translation. Press “Page Down” button (or alternatively scroll down) to see and to control the flip book animation. And in the bubbles, Kita celebrates the new year ad wishes the best to her friends…
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Creative Director: Can Burak BİZER
Copywriter: Merve SELAMET
Art Director: Can Burak BİZER
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